What is SSL Certificate and Why It Is Important For Your Website

What is SSL certificate

The popularity and more importantly the dependency on the internet has increased to an extent where we cannot hold it back. One cannot imagine a world without the internet. Be it reading something, entertainment, shopping, promoting or even sending a message, the internet is our main medium. This has also made us easily trust the information on the web to a point where we do not find the same wavelength with people that doubt it. The internet has become our own little world and we have welcomed it with open arms.

However, bringing the great Newton and his laws to mind, the third law states that every action has an equal and opposite reaction, this is true in the case of the internet as well. As the trust has increased, it has made it easier for cybercriminals and hackers to break our trust with malicious activities. This is where an SSL certificate comes into play. Websites that have an SSL certificate, your website is a lot more secure.

What is an SSL certificate?

It might come as a surprise to most of us but the SSL (Secure Sockets Layer) certificate has been available for use for the past 20 years. It is upsetting that only a few of us are aware of it and have actually made use of this security. Having an SSL certificate for your website ensures that the sensitive data and content on the website will be transferred over a secure network. Despite the importance held by SSL certificates, the websites and organizations have found it difficult to adopt it for their website. This failure in adoption is mainly because of the high price of this certificate as well as the complexity of the implementation process.

However, as the internet has become a lot more popular than what it was 20 years ago, the price of SSL certificates have gone down as well. In fact, there are some services that offer these certificates without any cost as well. Additionally, the installation is not an issue either, the process has been simplified to a great extent.

How do I know if my website is secure?

This is one of the most common questions to have when you have a website and are not sure of the SSL certificate obtaining process or even of the idea of its requirement. The best way to know if your website is secure is the lock at the beginning of the URL. A lock at the beginning of the address bar denotes that your website is secure and safe. If you do not have one, please contact a developer to get your website secured.

What is the importance and benefits of an SSL certificate?

There is definitely more than one reason for the importance of the SSL certificate. The main being safeguarding sensitive information and privacy. Following are some of the other important reasons for adding SSL: 

  • SEO Boost

If your website is secure and has an SSL certificate, you have an “https” and not an “http”. This means that your website is secure and you automatically get an SEO boost from Google. As the focus has changed and shifted towards more quality and secure content, secure websites are getting a priority over others. The searches made on Google are only showing websites that have an SSL certificate in their results. This directly rules out your website, if you do not have an SSL certificate. This reason must be enough for you to get an SSL certificate, however, there are more to follow. 

Read here:- 10 Best Free Online SEO Tools

  • Protection against theft and hackers

SSL directly assists in providing you with protection from theft, hacking activities, spam and other malicious activities that could be conducted by hackers. It is also a certificate that helps in building trust and allows the businesses to communicate with their clients with the utmost privacy. Internal communication has been upgraded as well, the websites with an SSL certificate can communicate with each other in complete privacy.

  • Increased online financial transactions

We have seamlessly moved from being overly terrified of entering our bank details on an internet platform to conducting almost every transaction via the internet. This shift has been made possible because of the increased security and SSL certification has had a big part to play in it. All the websites that indulge in financial transactions such as online shopping websites, banking websites, payment portals and so on, are permitted to conduct these activities only with an SSL certification.

How to obtain an SSL certificate?

The most common and easy way to obtain an SSL certificate is to check whether your current website host offers it or not. In most cases, the SSL service was a paid affair, however, there are more services that have started offering these for free. With players like Symantec offering it for free, there is very little doubt about the credibility of free certificates. Let’s Encrypt is another strong initiative that has worked towards making the certification easy and accessible to all.

However, in a few circumstances, it is preferable to use a paid certificate. Especially, if you have multiple sites or an enterprise-level site. In this case, you must consider using an EV certificate. The EV certification has a stricter authentication and gives you access to visible indicators such as the name of your company, company abbreviation, a green bar in the browser URL and a lot more.

Check your website for SSL certificate and get a trusted SSL certificate. Audit your website for SEO issues with Search Munky and get detailed SEO analysis of your website.


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