We’re living in an age where having a well-planned SEO for your website is not enough. With the growing developments in technology, it is a challenge to stay on top of your game. Building a strong SEO for the mobile website is one such challenge we have faced in recent years. Optimizing the website for mobiles and setting up a staunch plan is important as almost every user accesses the website through their phone at least once.
Mobile SEO is keenly different from the SEO activities performed on a website. It is more focused on making the website mobile-friendly and taking the ease of access to a higher level.
Here are some important steps to Optimize Website for Mobile Devices.
1. AMP up the speed
There are many complicated tactics and strategies to make your website compatible with the mobile-first index. This is the rather simpler one among the list. Speeding up your site is the basic move as it helps in improving the user experience (UX) which is one of the major parts of mobile usage. Here are some ways to amp up the speed.
2. AMP (Accelerated Mobile Pages) Project
A pared-down version of HTML is used to improve the speed of loading pages in the mobile ecosystem. AMP Project is an open source initiative introduced for the betterment of mobile websites. The cache for your content is also cached in Google’s cache enabling faster speed for the website. For WordPress there are multiple seo plugins that can help you with optimizing your website for mobile.
3. PWA (Progressive Web Apps)
PWA is an alternative for AMP that is gaining a swift popularity among the mobile website crowd. The key selling points for this approach are its speed, reliability, and engagement. The app looks like a natural fit in a device with an immersive UX, loads at an extremely fast pace, and responds well to interactions.
A combination of the two approaches mentioned above. It was first introduced by Gary Illyes and is a combination that involves building a PWA on an AMP HTML, CSS, or JS. These sites might not validate as AMP pages, but they are extremely fast and provide all the points mentioned above.
5. Content Management
If you are managing the mobile and desktop experience with separate m.subdomains, there is a high possibility that the content served is different for both. In this case, unfortunately, a move to mobile-first index will have a great impact on you. Here are some tips to implement for effective content management:
6. Using accordion and drop-down smartly
Hiding content behind an accordion or a drop-down is not considered to be a crime by Google. The content inside an accordion or drop-down will also be examined by Google crawlers. With this consideration made by Google, it is important for SEO experts to manage content and reduce the clutter.
7. Consider using pop-ups and size of text
Yes, pop-ups can be important but you need to consider the number of times they appear and their size. Along with pop-ups, keep a close look on the size of text as well as the amount of text on the website. Making your website’s interface ‘finger-friendly’ is another important factor in content placement for your website.
It was a good option to lock these scripts in the introduction of mobile websites; now, however, the scenario has changed. In today’s world the smartphones are, in some cases, more powerful than the computers used by individuals. GoogleBot can handle all these elements better than computers. In such a case, it is important to not hide anything from these bots. If they have the capacity to absorb a variety of content offered by you then you must not hold back. It leads to Google categorizing and ranking your content appropriately.
9. Have a mobile-first mindset
If you are willing to adhere your website to the mobile-first index, you will need to start with having a mobile-first mindset. This mindset is with regards to design, development, and user experience. The desktop website will take the back foot in this scenario, the primary focus must be on your mobile website.
Moving ahead by making a responsive web design and development does not suffice in this age. The primary focus has to be mobiles for the website to do well. Companies that focus on their desktop website and only optimize the mobile one are not having a great run off late.
10. Image compressing
Images are integral for a website. A website without any graphic content, especially images, will appear extremely dull to the viewer. Graphs, screenshots, videos, and images are usual content that appears on websites and blog posts. However, the inculcation of images in websites must not increase the weight of the website and thereby reduce the loading speed. Compressing images allows you to free up space as well as add necessary dynamics to your website.
When considering to do well in the mobile-first index, it is important to start today and start fresh. Audit your website for SEO and mobile friendliness. Keep an open mindset for design and development plan for your mobile website is an ideal first step. Optimize your website for mobile devices with the help of free online audit tools i.e. Google Mobile-Friendly Test, SearchMunky.