A change in the year and time brings about new trends into our world. As the usage and consumption of data changes, the SEO tricks and tools change along with them. New products and inventions can change the way users make their searches as well as the way marketers use this space to promote their services. However, there is always an estimate of a few trends that will stay strong even with the changing world.
Here are a few SEO trends to watch out for in 2019.
It hasn’t been long since we have seen a drop in the percentage of searches made from desktops. In fact, just a couple of years ago, desktop search dropped by 48.7%. This trend does not seem to be fading out as the adoption and reliance on smartphones is more than ever. Mobile-first indexing is a setup that allows your website to be more mobile-friendly than desktop-friendly. Earlier, websites were designed for desktops and then altered according to the mobile-view algorithm. However, times have changed and websites are being developed with mobile-view as the first priority. Get your website checked for mobile optimization. This is one trend that will not be left behind and will definitely stick with us for another few years in the future.
Researchers have estimated that by 2020 almost 50% of the online searches will be in the form of a voice search. While voice searches are not new to us, they have definitely gained momentum and popularity in the past few years. With the introduction of dedicated voice search experts like Google Home and Alexa to accompany Siri, voice searches have become easier to execute. There has also been a significant improvement in the accuracy of voice searches overall; especially, the features capturing users voice. Voice searches are different from typed searches, they are more direct and conversational. However, optimizing your website for voice searches is not a complicated task. You simply need to alter your content to answer spoken-english questions.
Just like voice search and mobile dependency, the consumption of video content has been on a stiff rise as well. Optimizing your videos is basically adjusting your video content according to frequent searches. Videos have also grown to become one of the main contributors to increase your click-through rates. Almost all of the popular social media platforms now have compatible environments for videos. This has led to an increase in the popularity of video content and pushed marketers to focus on creating engaging content to get more views and clicks. Videos are at a stage where they are getting extremely popular among users and grasping the video content section could be a smart move for SEO experts in 2019.
It is not news that ranking your website on Google’s SERP is one of the key factors of building an SEO campaign. New introductions like the Google Answer Box have made it slightly difficult for the users to leave on-SERP SEO out of their campaigns. With regular updates and an undying importance being boasted by the SERP page, on-SERP SEO shall be a trend that moves with us into many more coming years.
Long tail keywords
Some of you might be aware of long tail keywords, especially ones that specialize in keyword researchers. For the unaware majority, long tail keywords are those that can show up in the more specific searches. Long tail keywords are a combination of words that a user inputs in their search to get the most relevant results without forming a sentence. For example, ‘used maruti cars price’ is a long tail keyword that can help the user get better results. Long tail keywords have not grown in popularity yet, but we believe they could be a huge plus to the SEO activities in the near future.
Local SEO is not new to us, it has been around for the longest time as a strong part of the overall SEO plan. With the secure shift towards a mobile-first SEO plan, local SEO will continue to have its importance even in the coming years. Local SEO is important for businesses to rank among the results on the first page of SERPs. Only a minimal 25% of users have been noted to go beyond the first page when searching for a query online. If you are a local business with multiple competitors it is extremely important for you to stick to local SEO for a long period of time as there are an abundance of local businesses it shall be a trend that will carry on into the coming years.