Digital Marketing being a fast and dynamic landscape for marketers, it’s important to keep in mind the trends for 2019, and even make sure that your brand is up-to-date for better growth. As innovation creates new opportunities, Digital Marketing becomes a dynamic phenomenon. Hence, you must make it a point to stay in touch with the trending digital marketing strategies and stay ahead of the competing brands. While it’s difficult to maintain trust in the ever-changing marketing world, but planning ahead is the solution to everything.
Good content According to a Nielsen study held in 2015, the most trusted sources of advertising were: people, branded sites, editorial sites, and reviews. Advertisements are nowhere on the list. As a fact, 30 percent of internet users are expected to use Ad Blockers by the end of this year. This means that ads must be more relevant and innovative. Investing in content marketing, influencer marketing, referral partnerships is a good idea.
Virtual and Augmented Reality Brand engagement through AR and VR basically helps bring your product to life. This empowers potential buyers to experience the products and greatly enhancing the customer journey. As getting users to a specific physical location isn’t possible, the VR succeeds in bringing the product to each user. When virtual or augmented reality is strategically developed, the customers can be supplied with pre-purchase information that is usually not possible.
cording to research, 85% of customer interactions are predicted to be dealt with by chatbots by 2020. Chatbots make 24/7 two-way communication possible which boosts customer satisfaction and response rate on Facebook — improving SEO and brand recommendations. Facebook messenger has a Click Through Rate (CTR) of 80%, which proves that chatbots have huge market potential.
Blockchain kchain, present in almost every industry now, has an especially promising future in marketing. With so much content on social media these days, it’s important to stand out. Marketers are now using blockchain as a means to engage – for tagging friends, sharing content and more.
Mobile Marketing ne goes without saying. More than 1.2 billion people worldwide use mobiles, and an average of 3.1 hours are spent on mobiles. The first statistic alone stresses on the importance of mobile advertising. As mobiles enable users to carry internet everywhere they go, mobile marketing is something that should definitely be considered while budgeting.