When there is a visitor on your website, you want them to spend as much time on it as possible. The more time they spend in engaging with your content higher are the chances of them being influenced by it. When someone visits a website, the flow and strategic categorization of content on the page work in increasing their desire of wanting to dwell into that website. Laying down a concrete foundation with strong content and synchronizing the data you wish to feed your viewer with, is the activity of building a site structure. Now, for a viewer to grasp the content and have a hefty takeaway, you need to have a strong site structure.
Here are a few ways to build a highly potent and SEO-friendly site structure.
SEO is at the base of site structure
A website that sets itself on a healthy site structure will always stand above other ordinary websites. It creates the path for appropriate categorization of content on a website, while also encouraging a smooth flow for viewers. As mentioned earlier, a great site structure works best in guiding the viewer to CTA content. As per Google Webmaster Guidelines, the website must follow a clear hierarchy. It encourages websites to follow a siloed webpage content which creates sections on the website. The considerable change can be noted in the increase in time spent on website and hike in visits on a page. An increase in the visits on your page can directly lead to a fluctuation in your website’s ranking on Google.
Create reader-friendly content and place it strategically
In a bid to fit in the criteria set by search engines and to live up to their standards, most SEO plans are tailored to make the website search engine-friendly. There is no denying that this was a great technique; however, this was in the past, our SEO world is evolving and so are the techniques. Content is not just limited to stacking your website with keywords; it must be reader-friendly, engaging, and must evoke reader-interests. Use a language that is friendlier with the audience, use smaller sentences and paragraphs to describe terms, provide quick solutions, and tailor the content according to your audience. A content set that is well-optimized and placed correctly brings a lot more to the table. A keenly advised move is to place topically similar content in close proximity of each other. This increases the time spent on a website as the individual is consistently met with new content on a topic of their interest.
Web pages MUST load swiftly
The viewer must have a smooth experience when on your website. Once they find something interesting, it must be delivered to them at pace. Web pages that take an eternity to load, do not do any good to your cause. An effective site structure can only be relished with the help of quickly loading web pages. The pages need to built in a way that facilitates fast loading. While building a website, the simplicity of pages is integral. The simpler your pages the faster they will load. With the fast internet speeds being experienced by users, it is seldom that they hold the patience to wait for web pages to load. Additionally, the dependency on mobile phones for surfing has increased the pressure on web pages to load even faster. Optimizing images and reducing the size of your webpage overall can work well in aiding faster loading of web pages.
Incorporate multiple navigation points and links
Navigation is a mildly popular yet strong technique to facilitate smooth user-travel on your website. There can be multiple navigators in use at the same time on a website. When executed correctly, they can provide users with an extended choice – choices work best with users. Multiple navigation points are structural components that can boost the performance of your website and positively impact the SEO. The combination of action-oriented top-level navigation and a section-specific secondary can is a successful example of multiple navigation points. However, not all sites require this. If you own a site that does not provide extensive information, stick to single navigation. In any other case, there is no harm in option for multiple navigation points. Along with navigation, having active links that lead to other pages on your website can work as boosters for your site structure as well. Placing the links strategically to provide relevant information about a particular topic allows smooth flow of link juice.
The takeaway here is to create a simple, yet well-optimized site with rich content and a healthy structure, and leave the rest on your viewers and search engines. Check your website SEO Score here for SEO recommendations.