No matter what the goal of your website – selling products, entertainment, infotainment, or even promotional work – you always want as many eyes on it as possible. Understandably, the more visitors on your website the higher are your chances of building a strong and trustworthy customer base. SEO is one of the primary ways of driving traffic towards your website. However, the SEO processes and plans differ according to the way your website has been built.
WordPress has been gaining a fast popularity in the past few years and many websites are built on it now. There is a certain niche to the SEO activities carried out on WordPress websites, following are some key tips for SEO for WordPress websites.
Pay keen attention to choosing the hosting provider
Now that we know the speed of our website can make a bundle of difference to the overall ranking, the host plays an important role. If you wish for your web pages to load quickly, you need to have a stable host for your website. Google takes speed into primary account while ranking a website. Two other ranking factors – downtime of your website and physical distance between servers and visitors – are closely associated with your host as well.
Bonus tip: websites with HTTPS receive a small incentive in Google’s ranking system.
Opt for an SEO-friendly theme
While building a WordPress website, choosing the theme is a primary and one of the most important choices you will be required to make. It sets the tone for your websites, creates the appearance and looks, and need we say – is an important aspect of your SEO too. The theme development and coding process are equally important as clean codes can improve your site’s chances in SERPs. Hence, it is important to choose a theme that is SEO-friendly. Choosing a theme that is specially designed for great website SEO can be a cherry on top of the cake.
Use SEO plugins
Setting up a website with WordPress gives you access to multiple plugins that are designed especially for WordPress websites. WordPress plugins such as Yoast SEO and All in one SEO are among many that help you make SEO-friendly changes like adding meta title, meta description, keywords, and meta tags among others.
Tweak the ‘permalink’ structure
Permalinks are the permanent URLs that are the face of your websites individual pages, posts as well as other content. These links are used as backlinks for reference to the content on your website. A clean and tidy set of permalinks for the content on your website is assessed easier by the search engines. Keeping them simple can help you boost the overall ranking as well. WordPress makes this easy by offering various groups of simple permalinks for the website. Among these groups, the permalinks that are based on post name are above the other options. This is mainly because of their ability to directly communicate the content to be displayed on that page.
Build a sitemap
A sitemap is the list of all the content comprised in your website, this list is consolidated in a hierarchical format. It is the face of your website for search engines and works as a directory with information on the site’s layout. The initial motive of sitemaps was to help the user navigate better; however, they are of primary use to the search engine crawlers now. Adding a sitemap to your website might not work indirectly boosting your website’s ranking but it is more than just a drop in the ocean. It allows the crawlers to read through content on your websites and describes the relationship between pages.
Use more ‘heading’ tags
Having a strong sitemap for your website can be helpful for crawlers to read through content on the website but it does not allow them to create an identity for it. Placing headings tags for the content enables easy identification. The tags are formatting options that one can apply for section headings for different topics on the page. Along with gaining the attention of crawlers, it also makes the webpage visually appealing for the user. The headings can give them a better idea of the content placed on a particular page. While creating multiple pages and posts on your website always incorporate headings for the content.
While most people will advise you to populate the website with long-form content – which is true – only a few will encourage you to post frequently. Along with considering the length of your content, search engines also keep tab of the frequency of posts. Posting new and fresh content often will give your website a boost. Do not compromise on the quality of content in a bid to post frequently as this will only have a negative impact.