Understanding Search Engine Optimization

What is Search Engine Optimization

SEO, simply put, is the chore of making a website worthy enough of ranking well on search engines – that’s why the name: Search Engine “Optimization”. It also adds a warranted authority to your website. A website with a stronger authority automatically becomes a part of the top-draw items in an online search. Google’s algorithm lists websites that have a healthy authority and are relevant to the search.

Now, what’s an authority of a website?

An authority of a website is generally calculated by inspecting the quality and quantity of links from other websites.

There’s a lot more to SEO than just building a strong authority for your website. Let’s take a deeper dive into this exceedingly popular website-enhancing tool.

First and foremost, let’s look at what is the need for SEO.

Searching for anything online or on Google is the first instinct of our internet-dependent population. It’s a simple process, we conduct a simple search, click on the first few links that pop up and our doubts are cleared.

Now, as for the business owner’s point of view. Getting customers to your website is always your primary focus. However, traffic is not all what you need. You need quality traffic. Visitors that could be potential customers. That’s what SEO does for you. When your website ranks well in relevant search results, the quality of population of on your website takes a strong hike.

Established upforth, is a basic idea of why SEO is important for you. Let’s look at what is SEO actually;


The ulterior motive of every SEO campaign and strategy is to give your website a face, make it appear and make it popular. Most search engine algorithms focus on the quality of content on your website, the better and original the content higher are the chances of a primary listing. Not just that, when your website has great content it encourages people to link your website on theirs. If a link to your website is placed on any third-party website it brings in a massive advantage to your credibility.

Excellent content quality makes your website engaging and interesting as well as increases its authority. A search engine giant, like Google, loves websites that have interesting, engaging content and are high in terms of authority.

A strategic SEO campaign will work towards enhancing the quality of content on your website. Getting the right words, links, and titles for your website is at the crux of the content section of an SEO plan. The search engine crawlers understand keywords listed on your website and feed information into the algorithm. This algorithm then ranks your website when that keyword is searched by a user.

There are two types of SEO activities that are home to all SEO activities for a web page: on page and off activities.


On-page activities

Building a healthy content for your website is part of the on-page SEO activities. Any activity that is carried out on your page to be directly visible to a crawler or viewer is branded under on-page SEO activities. Placing the right keywords on your website is a large chunk of on-page SEO activities, however, you must not get absorbed into “keyword stuffing”.

Content is not just limited to the text on the website, it includes videos, images, and links as well. The content must not just be stuffed with keywords, it must be keenly relevant to your line of business. An irrelevant batch of website content could flag your website on search engines working negatively for your website.


Off-page activities

The ranking of a is not just dependent on on-page optimization. Setting up a strong arsenal of off-page activities is equally integral to building well-optimized website. Backlinks that point to your website are the bread and butter of off-page activities. Along with being common, they are also the most important facet. Backlinks appear when other websites are linked to yours; they work as an endorsement for your website in the eyes of the search engines.

Additionally, just like website authority, the domain has an authority too. It makes up for the remaining bit of off-page activities. This, however, is not entirely under your control. The search engines gauge your domain authority based on the ownership tenure of your domain, number of referring domains, and the history of domain names. You need to check your website using Free SEO audit tool to understand the issues with the website.

All in all, an SEO plan is the prime promoter of your business in front of an ever-growing online customer base.



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