You must love your website, and it is natural to wonder that if you love it so much, why don’t the others? It’s simple. Firstly, it is important to understand the terms ‘bounce rate’ and ‘conversion’.
Bounce rate is one of the most mysterious metric to measure your marketing efforts, but is also extremely helpful to gauge whether your website is liked by the masses. Conversion happens when a person is on your page long enough and has done what you desired them to do. i.e. fill out a form or register. To make you understand better, here is an example – Suppose you’re looking for information about a particular kind of sneakers. You find a website that shows you the information about it. The information is so apt, that you don’t need to be on the page for long, so you exit the website immediately. On the other hand, it can be possible that the website doesn’t have the desired information at all, resulting in the person to exit the website instantly.
After this, when the bounce rate and conversions are measured, the bounce rate is observed to be the same for both the situations. Hence, it gets difficult to understand whether the website content needs any changes. Here are a few tried and tested tips that can ensure that your website’s bounce rates are manipulated to be low and also improve user experience –
1. Customer is King
Commonly said but not often practiced, this must always be kept in mind when creating a website and its content. Ann Handley said that if you want your story to be memorable and truly lead to business growth, then “make your customer the hero of the story.” Focus on the content and study whether it’s liked by your sample group. Once the content is ‘likeable’, it’ll definitely be shared which will enhance user experience.
2. Not more than 3 seconds
The moment a user has to wait for more than 3 seconds, the time creates a poor user experience. The content on the page won’t even matter when the user cannot see it immediately. This issue is to be taken into consideration for mobile users, as more page load time compels them to bounce off.
3. Accessible Content
Make your content accessible by formatting the page smartly. Has it ever happened to you, that you click on a colourful text and land on a supremely text heavy page? This is going to increase your bounce rate immensely. Format your page in such a way that there’s enough breathing space for your content – which means images and text both.
4. Effortless Navigation
Navigation must be easy for users. The users must get a clear navigation as to where your form filling or registration page is, along with the content, so that your conversions are taken care of.
5. Internal Linking Structure
Dozens of internal links confuse the users, but this tactic can also be used to reduce bounce rate. You must have witnessed websites where every other word is linked internally. This not only looks awful, but it makes users doubt the genuineness of the page.
At the end of the day, it’s only important to stay consistent with the strategies mentioned above, to record a difference in your bounce rate and conversions.