Which SEO Tools Are A Must For Agencies | Search Munky

- Taniya Jain

In the web world, there is no shortage of SEO tools for agencies, paid or free of cost. From identifying issues with website speed to crawling and indexing, there are a plethora of tools available at your fingertips. It is essential to have the right tools in your kitty to recognize any technical concern that may be affecting a website's organic-search performance.

Below is a list of all the essential SEO tools that agencies should be familiar with to help their client with the best SEO performance-

1. Google Analytics:

When it comes to organic search, Google is the top search engine and so it is only fitting that its analytical tool is the first on our SEO tool list. Despite being a free tool, Google Analytics offers elaborate analytical reports regarding SEO and the general performance of a website. Agencies can provide their clients with monthly reports that are generated automatically. It is one of the most essential tools that agencies can't do without.

2. Google Mobile-Friendly:

Everyone is using a smartphone and a lot of attention is being put on getting a website optimized for mobile devices. Google Mobile-Friendly equips an agency to test how well the website would work on smartphones. You can get detailed information about whether a website is mobile-friendly or not.

3. Screaming Frog:

Screaming Frog gives you a full report about the health of a website. It can provide a detailed report on basic issues as well as complex ones. Screaming Frog is a great tool when it comes to checking links. It will crawl a website and detect broken links, duplicate URLs, server errors, and more. The advanced issues it can comfortably tackle are international SEO implementation issues, pagination and web structure issues, etc. Screaming Frog can also help you spot missing page titles, meta keyword issues, and images that may be too large.

4. Search Munky:

Search Munky is an SEO audit tool that automates regular SEO activities like on-page SEO, backlink tracking, ranking analysis, and keyword research. It aids in boosting the SERP ranking of a website by securing that only the most relevant traffic is directed to that site. Search Munky is a complete SEO analysis tool that allows you to conduct all the SEO tasks within the same interface and on the same platform. Agencies can provide their clients with an in-depth analysis of the quality and quantity of backlinks associated with their website and also their competitors'.

5. WebPage Test:

One of the major reasons people leave a website is its loading speed. Thus, many agencies pay special attention to making sure that their clients have a website with a faster loading speed. WebPage Test is a tool that makes it easier to achieve this goal. It helps pinpoint what is slowing the web page, measure how fast it is, and also check on competitors' website speed. WebPage Test assists in gauging whether a client is better or at least on par with its competitors. With this tool, you can also analyze a combination of features that determines the final efficiency of a webpage.