Tips For Successful Implementation Of Technical Seo Audits | Search Munky

- Kaushal Mallya

SEO is necessary to keep your website in Google's good books, and to ensure high visibility for your business, and hence, more business. However, there are a couple of categories of SEO that you must look after and ensure high optimization in. These are on-page SEO and off-page SEO. On-page SEO has a subdivision, known as technical SEO, which refers to the criteria you must format and calibrate in accordance with Google's tastes.

On meeting these requirements, your SEO strategy becomes exponentially more effective. Google's algorithm is cumulative and takes into account all the factors that represent good SEO. Here are the ones that ensure your technical SEO remains high.

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MONITOR GOOGLE UPDATES

It is necessary for you to be aware of Google's latest algorithm updates to have a clear understanding of its preferences so you can engineer your website accordingly. Conduct a thorough study of Google's latest updates and build your technical SEO strategy with this information in mind. Any Free SEO Checker will always be up to date with Google's latest preferences, and will score your website accordingly.

VISIBLE CONTENT IS KEY

No matter how optimized your website might be or how effective your content strategy, if it isn't easily visible to both people visiting your website and Google's Spiders, it is of no use. Visibility of content is of utmost importance for easy crawling and easy reading. A website with poor content visibility will always have a big red flag against its name.

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WEBSITE NAVIGABILITY, SPEED AND STRUCTURE

Make sure your website is navigable, fast and doesn't possess a complex, unintelligible hierarchy of menus as this makes it difficult for the spiders to crawl your website. Secondly, visitors on your website looking for some information will be instantly put off by this. The purpose of a website is to provide information. Don't make it difficult to access for people, keep the design simple.

MAKE SURE YOUR URL IS STABLE

Always check your website URL address for stability and broken links. Your website might be flawless apart from a single broken link between two of your web-pages, which could ruin the flow of your website, and hence your chances of getting a high SERP rank. Any SEO audit tool will inform you if your website has broken links or an unstable URL address.

MAKE YOUR WEBSITE MOBILE FRIENDLY

If your website isn't optimized and does not have a mobile friendly version in this day and age, you're missing out on a huge chunk of business. Google's Spiders also check for versatility and compatibility with mobile devices, as most business transactions are carried out via mobile devices now.

CONDUCT MOCK CRAWLS TO PREPARE FOR SEARCH ENGINE CRAWLS

There are plenty of websites that will provide mock crawls for your website and check for any broken links or dodgy bits of code. Tap into these resources as they will be an excellent preliminary examination of your website's functionality before Google's Spiders crawl it and assign it an SERP rank.

MONITOR YOUR SITEMAP

Your website sitemap gives Google the essential information it needs to conduct an efficient and speedy crawl of your website. Make sure all the information on your sitemap is accurate, but also avoid overloading it with links and information, as that puts Google's spiders off.

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Once you have these pointers on lock, your technical SEO game will be the perfect foil for your on and off page SEO game to thrive!