The 5 Common On Page Seo Mistakes | Search Munky

- Kaushal Mallya

SEO is a powerful tool that can ensure quality traffic to your business website. But here's the catch. SEO might be easy to implement but it is very difficult to master. A poorly implemented SEO plan can make your search ranking plummet. Hence, a thoughtful approach towards SEO is necessary for any business's marketing strategy.

Sometimes, not making mistakes is more important than doing the right thing. This list will be helpful whether it is your first time trying to optimize your website or you're attempting to iron out chinks in your existing SEO armor. These are some common On-Page SEO mistakes that you should keep an eye out for.

Duplicate Content

Having 'copy & paste' content is a big no-go if you're trying to improve your search rankings. Google will always prefer websites with original content and if your website has duplicacy issues, consider fixing it with some original content. Also, consider using plagiarism detection and website audit tools as a safeguard against duplicate content.

Missing Alt tags and Broken images

Search engines like Google and Bing cannot actually see your images and rely on alt tags. That's why websites without alt tags are not preferred by these search engines. Your website's User Experience (UX) is based partly on this which is important for your website's recall. Also, users are more likely to leave websites with broken images increasing a website's bounce rate. High bounce rates are seen as poor quality by Google, and this will in turn affect your SERP results.

Bad external links

Google is constantly looking for reliable websites. This means that all the content on your website will determine your search rankings including all external links on your website. All your external links should have relevant anchor text -the words you use to link other websites. Misleading or spammy links will lower your rankings. Want to optimize your web-content? Check out Search Monkey's free website audit tools.

Not using LSI Keywords

SEO is not only about keywords but also about 'searcher's intent'. Including alternate terms that searchers may use to find you is really useful. Latent Semantic Indexing or LSI describes these words and their variations. The search engine's first priority is to solve the searcher's needs. Solving this will hence give great results.

Slow loading pages

If your web-pages take too long to load, users will leave. This too will increase your bounce-rate which will decrease your website's rankings. According to Google, 46% of users say that waiting for the websites to load is what they dislike the most when browsing online.

Most importantly, remember that SEO is not a one-and-done effort! The biggest mistake many make is to not tweak their SEO strategy regularly to optimize what works and what doesn't. Constantly updating your pre-existing web-content can help increase your website's rankings substantially. Search Engine Optimization is an irreplaceable part of any content marketing strategy today and bad SEO is a direct violation to search engine rules. Hence taking care of your websites and your users should be a priority in your future strategies.