Importance Of XML Sitemap And Page Speed In SEO | Search Munky

- Nirali Bhansali

SEO Checker, free website audit tool

To be a ranker is always a moment of pride for anyone. Be it school, college, or any competition, the race to be the best, is real. The same goes for your website. In this digital competition, two power boosters for your website are XML Sitemaps and Page Speed. One can use a free website audit tool to keep track. Majority of novice website owners are fixated on what they believe people want and neglect what makes them knock on their website in the first place- Page speed and XML Sitemap. But why are they so important?

Let's discuss XML Sitemaps first

XML Sitemap performs the role of a guide for your website by directing Google to all your key pages. They are useful for SEO as they rapidly identify those pages even if the internal linking isn't accurate. In basic terms, an XML Sitemap is a list of your website URLs. Furthermore, website owners hold the power to adjust the hierarchy of the website content and also access additional information associated with it.

Importance of XML Sitemaps

XML Sitemaps allow search engines to adequately crawl and index a website, and notify all search engines about the sitemap by placing it into the robot.txt file. While creating a sitemap, it is important that you understand certain information such as keyword searches. This will allow you to build keyword-specific content for your website, leading to an improved website rating.


Bonus Tip

Put as many URLs as you can in each sitemap. It has been observed many times that just adding a few URLs in each sitemap makes it difficult for Google to download all the unique sitemaps in a reasonable amount of time. Use all of the space in each sitemap to protect your website from lagging and keep it optimized.

Let's now dive into Page Speed

Page speed is the amount of time a browser takes to receive the initial batch of information from the server and to display the content on a certain page. The speed with which a site load has a major impact on its overall ranking because pages with longer load times tend to face greater bounce rates and lower average time on the page. Longer load times have also demonstrated detrimental effects on conversions.

Importance of Page Speed In SEO

Page speed is important not just for user experience, but also for all your digital marketing strategies. A website's performance is interpreted as user experience, which stimulates online purchases and as a result, business success. Failure to fulfill customer satisfaction due to website page speed will have a significant impact on business revenue. Users might be attracted to a website through marketing strategy and advertising efforts.

When a consumer enters a website with a shopping mindset, they usually don't a website without making a purchase. However, it is critical that they receive the information they are looking for within seconds. It has been observed that majority of the visitors drop their purchase idea or would even exit the website immediately if their expectations are not met, leading to a loss of conversion. In short, a good page speed influences organic ranking, enhances user experience, and can have a direct impact on conversion rates.



SEO evolves fast, it's critical to keep the sites running smoothly, checking for errors on a frequent basis, and staying updated with the newest information. Page Speed and XML Sitemap are becoming increasingly important in SEO, so take all necessary efforts to ensure it ranks well and remains relevant to users. The best way to do this is to use SEO Checker tools like Search Munky to keep a track of your website SEO and take necessary actions as and when required.