Sometimes, you just gotta let AI do its thing! No matter how thoroughly you have put together your website, there's always something the computer can do better, and quicker. It would be silly not to tap into this resource and use an SEO Analysis Tool to conduct a simple, quick, free website audit.
A website audit is like your grade card in school. You know exactly how your website is performing and what are its strong and weak points in high key detail. The best SEO Analysis tools offer a plethora of functions that can make or break business through your website. Here are the primary ones :-
CONDUCT A DETAILED TRAFFIC ANALYSIS
If you were running a departmental store, wouldn't you want to know how many people visited your store, and what kind? Traffic Analysis provides you with the means to know how many potential customers you have by the number of people visiting your website daily (traffic). It also gives you the exact demographics of the visitors as well as their buying trends and psychographics. Most users max out on their Traffic Analysis before reevaluation of their SEO strategy.
PUMP UP YOUR SEO
SEO Correction will tell you just how many technical errors there are in your website, such as an absent Alt tag, improper URL address, missing canonical tags, or even a wrong keyword. You can consider it to be constructive criticism of your SEO strategy and use it to improve your Google SERP positioning.
PUT YOUR CONTENT UNDER THE MICROSCOPE
Your website is only as good as the content it has on it. It needs to be crisp, engaging and informative. Drowning the visitor in a tsunami of needless information is taboo in website development. SEO Tools can evaluate the impact and relevance of your website content and grade it, accordingly. They also smell a rat instantly when there are keywords that can potentially throw your audience off. Content Analysis will also come up clutch with a list of keywords which the SEO tool deems relevant to your website!
BACKLINKS ARE VITAL TO A WEBSITE
Make sure your backlinks are to credible sources, or your SEO tool will catch on to it! SEO Tools evaluate the credibility of your backlink sources and how likely that is to affect your overall ranking on SERPs. It also uses this information to crawl around for other similar websites which could be relevant to you, or to which your website could be useful so you can build link juice.
GENERATE A REPORT ON YOUR WEBSITE
How smoothly your website functions, i.e. its response speed and ease of navigation is key to good traffic on your website, and the SEO tool is aware of this. It measures the response time as well as the page distance to relevant pages on your website and formulates a score based on its data.
These functions are available literally at the click of a button and you stand to gain a great deal of information for which a click is a small price to pay! What are you waiting for?