DIFFERENCE BETWEEN WHITE-HAT SEO & BLACK-HAT SEO | Search Munky

- Kaushal Mallya

As you are probably aware, there are countless techniques in Search Engine Optimization. With countless techniques, come countless uses, and countless ways of executing them. This brings us to the good people and bad people of the SEO game.

The good ones are the white hat practitioners of the same, and the morally grey users of SEO are black-hat users, and these techniques are termed black-hat techniques. Let us look at the differences in these two methods.

TERMINOLOGY

Your free website audit tool will advise you against using some techniques if it finds you using them unknowingly. These are black-hat techniques, so called due to their unethical nature, and paying homage to Black hat- wearing mafia in Western movies. White-hat is a term coined in response to black hat techniques. These are the techniques that we have spoken so often about on Search Munky.

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ENGINE GUIDELINES

Once your short term goals for traffic and SERP have been reached, you can go heavy with more orthodox techniques and approach to maintain this position that you have attained. It serves as a springboard for your future, white hat SEO strategy. Usually brands that opt to use this strategy have a deadline or immediate requirement for engagement and traffic.

TERM OR LONG TERM

Black-hat techniques are employed for exponential short term gain while risking long term credibility. If caught, Google flags the website, which severely affects SERP ranking potential and, subsequently, traffic. White-hat techniques are relatively slower in terms of generating leads and driving traffic, but these are extremely beneficial to your website in the longer run, which takes into account the credit accumulated through fair SEO, longevity in SERP rankings, backlink juice etc.

MONEY INVOLVEMENT

Black-hat techniques of SEO generally involve the usage of money, or some sort of equivalent exchange. The more money that goes into the process, the quicker will be the desired result, but the less credible your website will be for future ventures. White-hat techniques are free and involve only strategy and high quality content curation to achieve steadily increasing results.

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USAGE OF SEO TECHNIQUES (backlinks)

Black-hat techniques of SEO generally involve the usage of money, or some sort of equivalent exchange. The more money that goes into the process, the quicker will be the desired result, but the less credible your website will be for future ventures. White-hat techniques are free and involve only strategy and high quality content curation to achieve steadily increasing results.Black-hat techniques include adding invisible irrelevant text, buying backlinks to your website, stuffing your content with too many unnecessary keywords, reporting competitors unfairly etc. These techniques may go unnoticed if carried out by experts, and can yield high short term ROI. White-hat techniques include keyword strategy, giving links to other pages, optimizing website feasibility, using alt tags for images, etc and are excellent long term strategies for traffic and SERP results.

It is always wiser to work using white-hat techniques and avoid any and all chances of getting into Google's bad books. However, if you're up for it and you want quick substantial results, you can opt for a seasoned black-hat practitioner. The choice is yours!