8 helpful tips for SEO audit | Search Munky

- Kaushal Mallya

Our websites need hygiene as much as we do. And what comes to mind when we say hygiene? Doctors. However, for websites, the doctor isn't a person. It's an SEO audit tool!

SEO audit tools provide the right checkup, diagnosis, and remedy for your website. To maintain your website in good health and condition, you need frequent website checkups, called website audits. A website audit will provide you with a thorough understanding of the performance of your website, the drawbacks and strengths, and how to remedy the negative factors. Here's what you should look for when you audit your website.


CHOOSE THE RIGHT AUDIT TOOL

You have so many options to choose from! There are so many different audit tools that offer a free website audit, each having its specialty. Choose the one with the most features and find out how many utilities an audit tool carries for your website.

SCAN THROUGH YOUR WEBSITE

A quick naked eye check helps! You can identify at a glance the aspects of your website you are not satisfied with or are curious about, and keep an eye out for these factors in the website audit.

FIND ERRORS IN SEO STRATEGY

The audit will analyse any missing pieces in your SEO strategy and also the areas you could improve on. It will help you amend these instances, such as missing backlinks, poor source credibility, etc. Follow the feedback the audit tool provides you with.

LOOK FOR MORE RELEVANT KEYWORDS

Your content must be state-of-the-art! Google doesn't care about obsolete keywords. The audit tool will provide you with a list of keywords relevant to your website through SERP research. Incorporate these keywords into your content to score a better SERP result rank.

FOCUS ON UI AND UX

If your website isn't interesting to look at or easily navigable, your traffic will decrease exponentially. Focus on the User Interface and Experience feedback you receive from the audit tool. It can study the linking between web pages and provide insights on the optimal website design strategy.

RUN A COMPETITOR ANALYSIS

It's always wise to have a look at what successful competitors are doing. What works for them, will work for you. Your audit tool can also help you with this and study the trends on a competitor's website, and guide you to include them on your website.

TECHNICAL SEO IS CRUCIAL

This is arguably the most important part of your website for traffic retention. How fast your website responds, page load rate, alt tags for ease of crawling of the SERP spiders, etc all fall under technical SEO. A good technical SEO score means easy navigability, which corresponds to a high traffic retention rate.

ALWAYS DOUBLE CHECK

Well, it is a free tool! There is no harm in a second opinion. You can always tally your feedback from one SEO audit tool to another and combine them.

Follow these guidelines and your website will be perfectly optimised for heavy traffic. It's good for business!