The SEO industry is unpredictable and keeps on transforming from time to time. New SEO practices are introduced
every year that can help businesses scale new heights. There is so much going on in the SEO world, and every
business wants to be at the forefront to ensure that its search rankings are on top.
Let us look at the top 5 SEO trends that one must follow in 2022 are-
Focus On User Intent + Search Intent:
Search intent of the query and user intent of the audience will be the primary focus in 2022. Search intent and the
behavior of the audience are the two ever-changing variables. When brands or businesses grasp what the users are
searching for and provide a solution for their queries, then they too benefit from it along with the audience.
Keeping a track of the search intent allows the brands or businesses to create content that the online audience is
interested in consuming.
Localization Of SEO:
It is believed that local businesses will garner more traction from Google as there is a definite push towards
localized search results. Generating quality reviews on Google My Business and any other verified review platforms
can help you with this. Country-specific and local businesses have greatly benefited from search results instead of
global entities due to the localization of SEO. This indicates that search engines want to showcase results that are
actually useful for the audience. In 2022, websites wishing to target local audiences must include the name of the
city, state, or country so that search engines rank your website higher.
Focus On Mobile SEO:
Making sure that your website performs efficiently for mobile devices is something that should be focused on in
2022. Mobile device user experience will be a huge driving force in Google rankings. Keep the website design simple
and personalize your website content according to your users. Eventually, Google will completely focus on your
mobile site to determine your rankings.
Long-Format Content:
One trend that will help you surpass your competitors in 2022 is publishing long-form and useful content on your
website. The content should follow the E.A.T (expertise, authoritative, and trustworthiness) guidelines and should
be 2000-word long or more. You must also ensure that the content is not duplicated and is 100% original.
Video SEO:
It's no secret that video marketing is scaling upwards with each year that passes. YouTube has a billion users every
year, and they are spending more time on the platform than ever before. But as the platform grows, the more
competitive and crowded it becomes. So, for your videos to be found on Google, optimizing your video content is
imperative. The simplest way to find keywords for videos is using YouTube's autocomplete feature.
To scale your business with the latest SEO trends in the industry, get in touch with Search Munky, a free SEO
checker. It is an online SEO checker with some
of the best tools such as on-page SEO, backlink tracking, ranking
analysis, and keyword research.