10 effective seo audit tips to boost your website ranking | Search Munky

- Kaushal Mallya

To make your website popular and suitable for crawling by Google's Spiders, SEO is a must. You wouldn't want your website in the obscurity of the 3rd and 4th Google search engine result pages, would you? The key is to be proactive. Use SEO checkers to give your website appropriate feedback which you can incorporate, and look out for these 10 key aspects of SEO centric web development.

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Keywords

These are the golden words that define your business. Your website must have strategically placed keywords, which a good SEO Audit Tool will suggest for your website based on your business. Incorporating keywords gives Google reference points by which it determines the relevance and utility your website provides to a visitor.

Site Speed

A slow and laggy website is a huge no-go. Ask yourself, would you be bothered with hanging around waiting for a website to load some information which you can find anywhere else? The need for speed is real in the world of websites, and it is essential to audit your website speed upto scratch.

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Backlinks

These are essentially links from other websites to yours. They are a good measure of credibility, and one of the richest factors that make Google's spiders trust your website. They are earned by mentioning websites and interacting on information forums to establish your business' presence as a thought leader.

Interface and Navigability

Nobody wants to come across a complex hierarchy of menus and a million different options. A simple, systematic UI and an immersive UX is what complements good site speed to attract users. If a website isn't navigable, the users will not be interested in your services or products. The best SEO analysis tools will tell you how navigable your website is, and will formulate a score for the same.

Imagery

A website that has visual appeal holds great value for Google. The quality, relevance and placement of images in context really does a great deal to boost your website ranking. Make sure to include imagery that pertains to a section of text in your website.

Meta Tags

These inform search engines about the contents of a website. This essentially saves Google's time, and is hence a good way to get your website into Google's good books. They are pieces of HTML code that describe a website and its features.

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Content Originality

Plagiarism is a big blotch on your website content. Auditing is an effective way out of the plagiarism trap, as it informs you if your content is repetitive or bears common phrases to another website's content. The more original and insightful your content is, the better it's chances are of ending up high on Google's SERPs.

Competitive Analysis

This goes without saying, but you should know how useful SEO checkers online are. They will conduct competitive analysis for you, examine the kind of content and keywords they are using and will inform you of any deficiency your website might have.

Technical SEO

You must never neglect the technical side of SEO. Having your website and server optimized and ready to be indexed by Google is vital to a good SERP ranking. The smallest of details such as the domain name can make a big difference.

Regular Auditing

As a closing thought, making sure all these bases are covered is essential, but so is regular auditing. Website strategy is dynamic and constantly evolving. You must keep an eye out for new innovative ideas, and consult an SEO audit tool periodically to keep in touch with the trends.