To make your website popular and suitable for crawling by Google's Spiders, SEO is a must. You wouldn't want your website in the obscurity of the 3rd and 4th Google search engine result pages, would you? The key is to be proactive. Use SEO checkers to give your website appropriate feedback which you can incorporate, and look out for these 10 key aspects of SEO centric web development.
Keywords
These are the golden words that define your business. Your website must have strategically placed keywords, which a
good SEO Audit Tool will suggest for your website based on your business. Incorporating keywords gives Google
reference points by which it determines the relevance and utility your website provides to a visitor.
Site Speed
A slow and laggy website is a huge no-go. Ask yourself, would you be bothered with hanging around waiting for a
website to load some information which you can find anywhere else? The need for speed is real in the world of
websites, and it is essential to audit your website speed upto scratch.
Backlinks
These are essentially links from other websites to yours. They are a good measure of credibility, and one of the
richest factors that make Google's spiders trust your website. They are earned by mentioning websites and
interacting on information forums to establish your business' presence as a thought leader.
Interface and Navigability
Nobody wants to come across a complex hierarchy of menus and a million different options. A simple, systematic UI
and an immersive UX is what complements good site speed to attract users. If a website isn't navigable, the users
will not be interested in your services or products. The best
SEO analysis tools will tell you how navigable your
website is, and will formulate a score for the same.
Imagery
A website that has visual appeal holds great value for Google. The quality, relevance and placement of images in
context really does a great deal to boost your website ranking. Make sure to include imagery that pertains to a
section of text in your website.
Meta Tags
These inform search engines about the contents of a website. This essentially saves Google's time, and is hence a
good way to get your website into Google's good books. They are pieces of HTML code that describe a website and its
features.
Content Originality
Plagiarism is a big blotch on your website content. Auditing is an effective way out of the plagiarism trap, as it
informs you if your content is repetitive or bears common phrases to another website's content. The more original
and insightful your content is, the better it's chances are of ending up high on Google's SERPs.
Competitive Analysis
This goes without saying, but you should know how useful SEO checkers online are. They will conduct competitive
analysis for you, examine the kind of content and keywords they are using and will inform you of any deficiency your
website might have.
Technical SEO
You must never neglect the technical side of SEO. Having your website and server optimized and ready to be indexed
by Google is vital to a good SERP ranking. The smallest of details such as the domain name can make a big
difference.
Regular Auditing
As a closing thought, making sure all these bases are covered is essential, but so is regular auditing. Website
strategy is dynamic and constantly evolving. You must keep an eye out for new innovative ideas, and consult an SEO
audit tool periodically to keep in touch with the trends.